Christa is an accomplished revenue management and commercial strategy expert with 30 years of success elevating iconic hospitality brands such as Ritz-Carlton, Marriott Intl., Joie de Vivre, and more. She has a proven track record in surfacing high-impact revenue strategies across luxury, boutique, resort, and retreat properties. Christa is adept at fostering high-functioning teams through the creation of commercial strategy standards and the delivery of software technologies to optimize performance and profit. She’s also passionate about delivering transformative and unique guest experiences in the wellness arena. Christa lives in Bend, OR, and can often be found on the pickleball courts or riding the trails.